Microsoft has recently declared about their latest weapon in the Search Engine War - www.bing.com and, they’re going to invest as little as $100 million for marketing.
Given that the name says it’s not Google but the question is, aren’t they trying to be the next Google!? And unfortunate for them, the next Google is already out there it is called Google
Proven Rule of thumb that works on the changing face of time is,
Try to be the new – not next!
Now, consider this: if Microsoft adds a few more features and if they prove popular, how long will it take Google to mirror or even leapfrog? Perhaps Microsoft might have better answer for this – at this point, I can’t think of!
But, I can think of the next wave of communication that is new… it’s called Google Wave. Worth sparing 1 hour 20 minutes for seeing this mind-blowing presentation – Email, instant messaging, wikis, forums, blogs, mobile, SMS… Seems that Google Wave will totally exterminate existing communication models of the businesses.
So the question is, what do you want to have new today? – Yet another Search Engine or a Completely New Way of Communicating?
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