- Website is your Office-on-Net: Your website is your office on the internet. Nothing more nothing less. You decide the location, the looks and contents. This largely depends on your specific business, your industry norms and most important your USP.
- Functionality is more important than look & feel: A flashy website does not generate business. Look at most popular websites in the world – those are simple, easily understandable by the first time visitors, who are looking for something that they need, not necessarily to admire your excellent designs. Design heavy and complex website test the patience of the visitors and are a sure-shot way of putting-off potential business queries.
- Promotion is the soul of any website: Your website needs to be promoted. Just like your office does not generate business unless you promote and market, your website too requires to be promoted and marketed for generating business queries.
- Internet is not enough: Promotion of your website involves all the media, not just internet. You will need to print the website address on your brochures, visiting cards, advertisements in any media (either print or electronic).
- Be selfish, think professionally: Website promotion requires implementing the advice of the promotion consultants, who know the latest requirement of the ever-changing dynamics and algorithms of popular search engines. No wonder, only 26% of those who engaged internet promotion consultants got results and the rest just wasted the money paid to such experts.
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