Let’s face it – most outsourcing firms are the same. All are doing essentially the same thing.
So the question that you should ask to yourself is “Why should the customer outsource to me?” to get an easy answer – You offer the service that other don’t. Ah… Really?
The simplest yet effective marketing tip: Do not make your point of low price. You can always be beaten on price. There are plenty of firms (in countries like Pakistan, Shri Lanka,Bangladesh and some parts in India too!) who work for nearly no significant amount!
The most important thing is the difference that you are making in the customer’s life. You take all his pain! to relieve your biggest – ‘to profitably run a business’
Think how you can make that difference. Edgify it and promote the hell out of it.
Happy Businessing!
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